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Paleyfest LA ‘Riverdale’ Screening and Press Conference

Today Camila, along with most of her Riverdale case mates visited Paleyfest LA for a special screening of the show as well as a press conference with the cast! We’ve added a great deal of pictures from the event to our gallery, which you can see below!


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New York Moves Magazine Celebrity Profile

Camila has just been featured in a celebrity profile for New York Moves Magazine including an amazing photoshoot by Nathan Johnson! High quality pictures of the shoot have been added to our gallery, and you can check out Camila’s interview with the magazine below.


Camila Mendes is living every 22-year-old’s fantasy. The recent NYU Tisch graduate graces the TV screen every week as vixen Veronica on the hit CW show Riverdale featuring characters from the iconic Archie comics. But really she gets to hang out with swoon-worthy K.J. Apa (see page 106) and Cole Sprouse. Not a bad first job.

Mendes luckily graduated a semester early from college, and after an “anxiety-ridden” casting process, she landed the lead role of sassy, complicated Veronica. “I lost a lot of sleep, shed a lot of tears,” Mendes joked. “It was very intense, but that is kind of what we sign up for when we decide to be actors.”
Just in its first season, Riverdale has already captured an entire millennial audience, filling the gap that Vampire Diaries and Gossip Girl left, as Mendes explained. A dark spin on Archie comics, the show features a modern interpretation of redheaded Archie (Apa) torn between seemingly-innocent Betty (Lili Reinhart) and sensual Veronica, with his best friend Jughead (Cole Sprouse, unrecognizable from his Suite Life of Zach and Cody days) standing by—all while Riverdale investigates a teen murder. Definitely not as happy as the 50s comics.

As Riverdale grows and flourishes, so does Mendes. At first, the grueling television filming schedule was a stark change from the Tisch School of the Arts theatre screen-acting classes. “With theater you get like months of rehearsal time. And shooting a television show, you rehearse it two seconds before you shoot the thing!” Mendes said. “You really don’t have the luxury of preparation like you do in theatre.” But during the first season, Mendes adapted. “[It] was like a muscle I was building—like trusting yourself and being able to act quickly and make choices quickly.”

Mendes also mastered the role of social media transparency that accompanies such fame, crediting her “second nature” of social media since having grown up with it. “I don’t feel like [social media] should be something that anyone should overthink,” Mendes said. “For me, I try my best not to overanalyze my posts and just post things that feel true to me, and also promote the show. As long as people find the balance, social media doesn’t have to be overwhelming.”

Mendes even looks to technology platforms as opportunities for more content. “There’s so many different forms of media consumption, like the possibilities are endless.” She is particularly interested in the future of virtual reality as entertainment. “I think that once virtual reality becomes more of an acceptable art form, I think there can be like great arts there.”

Mendes is a true millennial, traveling to her own independent rhythm. Due to the transitional space in both her life and Riverdale, Mendes is floating between New York, Los Angeles, Vancouver, and Brazil. “I don’t have a home right now,” Mendes laughed. “I’m a nomad.” Which makes sense given her family’s history of traveling. Her parents were born and raised in Brazil, then to Tokyo for her father’s graduate school. They then settled in Virginia, where Camila was born. At 10, she and her mother moved back to Brazil for a year. Mendes lived in the capital city of Brasilia, which is shaped like an airplane with areas named for parts of a plane itself. Mendes stressed that Brasilia is not a representation of Brazilian culture but rather a “glorified suburb” that was built in the 60s. She attended an American private school, but even then there was a strong Brazilian culture: healthy cuisine and emphasis on family. “It’s like the little parts of their culture that I admire so much. It’s like a community.”
Mendes’s own family remains a strong foundation for her. She goes back every year to Brazil to see her extended family—all who watch Riverdale. “They’re so stoked for the show! They watch it together every week…and they send me videos of the dubbed version, which is hilarious.”

Her immediate family in the U.S. also has always been “incredibly supportive.” Mendes cites her mother as setting her on the path to stardom. After moving to South Florida in sixth grade, Mendes’s mother enrolled her in an arts school. “We had a lot of talent and inspiration there, and that sort of inspired me to try acting as a career, as a future.” After this realization, Mendes’s father discussed with her the risk of entering acting as a career but assured her they were “100% behind you in all of this.” Her strong family support system is evident in her work; a Tisch professor even once told her he could hear their support in her voice while acting. “I think the fact that they were supportive allowed me to have this emotional creative space, this freedom to really explore [acting] as a career and not have anything holding me back.”
Even though Mendes has already reached success, she is just entering the world post-college. “Riverdale sort of put me after college so I’m like, I didn’t even get a chance to really experience life and like auditioning without school being my main focus,” Mendes said. She hopes to do voice-over work for animation, either in TV show or film. “[I’m just] getting my foot in the film industry and [would like to] do an indie or something. Like something very different from Riverdale. No wrong answers! Well, maybe some.”

Mendes is still figuring out life, ranging from politics to career. “I don’t think I had the capacity to process everything that was going on politically during what was a very difficult time—or a very stressful time, I should say—in transitioning from college to shooting a television show full-time.” Yet while Mendes was on set in Vancouver, she became close with other cast members and discussed politics daily. “I went to the Women’s March with my female castmates, and we had a blast. It was empowering,” Mendes said. “We were in Vancouver and we didn’t even think that there was going to be a march and then one of our directors on the pilot was in town and he went and then the moms on the show went and we sort of marched together. And in that way, I feel like [politics] can kind of bring people together. And the more people you have on your side, the better. And you feel unified and have a purpose.” Mendes admits she doesn’t consider herself an activist and was hesitant to become involved in politics but the March just felt right. “I want to dig deeper into that realm [of politics] for sure.

“There’s a responsibility too in playing these characters who are very strong young women.Now we represent women and we kind of want to promote that, we want to promote that sense of strength in young women.”

Mendes definitely has a bright future ahead of her, even though she is new to Hollywood. Although that is surprising in her confident and talented turn as Veronica. “You’re always learning. And every project, you’re going to learn something new,” she said. She’s excited about her future, and we definitely are too.


Categories gallery update photoshoot video

Photoshoot & Interview for Cosmopolitan Magazine

Camila and her Riverdale costar, Lili, have just been featured in a stunning photoshoot for Cosmopolitan! You can take a look at the amazing pictures, as well some snippets of the interview and a behind the scenes video below.


On getting typecast before Riverdale:

Camila Mendes (Veronica): A lot of the roles [I read for] were the urban, underprivileged kids that grew up in the Bronx, on shows that were about crime. I didn’t want to play a stereotype. I still find myself, even post-Riverdale, where I’m not Latina enough and I’m not white enough. I’m somewhere in between. I was born and raised in the U.S., but both my parents are full Brazilian. Also, Brazilian is different than Dominican; that’s different than Venezuelan. They’re all different types of Latinos. You can’t can’t categorize them as one big thing.

On terrible auditions:
Mendes: You see the same casting directors over and over, so you don’t want to mess up with one casting director for one role because then they’ll just think you’re bad, and then they won’t bring you back for something you might actually be right for. There’s so much pressure to be the best. In any job you do, you’re going to have off days.


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Affinity Magazine: Why Riverdale’s Veronica Lodge Is The Most Important Role Model

Veronica Lodge is a character in CW’s new critically acclaimed series Riverdale (based off the timeless Archie Comics) who is played by up and coming Brazilian actress Camila Mendes. Although only 4 episodes have been released, Riverdale has already resonated with viewers and Veronica Lodge has instantly become a fan favourite.

As soon as the series begins, Veronica is established as this confident yet mysterious new student from New York who’s looking for a fresh start in Riverdale. This is extremely cliche, of course, therefore making us assume Veronica’s behaviour as this brand new conceited ‘rich girl’ who merely cares for herself and her Hermes bags, so the audience is pleasantly surprised when she, in fact, doesn’t fit that archetype at all. Here’s what V is truly like:

She speaks on multiple vital social issues.

In its 4 episodes, Riverdale has already tackled taboo topics like racism, LGBTQ+ relationships, slut shaming and much more with their diverse and talented cast. It seems evident that Veronica holds a very strong standpoint on all of these subjects. For example, in episode 3, Lodge is wrongfully slut-shamed by Chuck Clayton, and instead of being “a good girl who follows the rules”, Veronica and Betty plan an elaborate scheme to get revenge on Chuck, which ends up achieving vengeance for all the “beautiful, young, strong and intelligent women” Chuck, or any of his friends, had wrongfully slut-shamed. And with TV shows consistently going down the “forgive and forget” route, it’s important that young girls realise they shouldn’t take any sort of shaming from anyone and that sometimes revenge is the ideal way to go and Veronica is not only relaying that message but encouraging that girls shouldn’t forgive and forget simply because it’s easier to.

She rejects stereotypes and tropes.

Although stereotypes and tropes are a common theme in Riverdale (like any other teen drama), Veronica strays from most of them, including the token person of colour trope, wherein a POC will only be cast in a TV show or movie for the sake of saying they have a ‘diverse’ cast or to only demonstrate the stereotypes surrounding them. However, CW somehow manages to write V, a POC, as an intelligent and layered character rather than sticking with outdated stereotypes. Furthermore, she also completely rejects the ‘good girl’ stereotype with her “I don’t follow rules, I make them and when necessary I break them” attitude but yet not to the extent where she is inhibiting the “mean girl” stereotype. Essentially, Lodge is a character who isn’t written to tailor any tropes or stereotypes; she’s written to give young women of colour a positive role model.

She displays a healthy and realistic friendship.

Betty and Veronica’s friendship in the CW adaptation almost fully dismisses the rivalry between them over Archie and instead has decided to build up this beautiful friendship founded on mutual respect and love rather than petty fights and hate. “No boy will ever come between us,” they both agreed while sharing a milkshake at Pop’s; both characters care deeply about each other and would go to unspoken ends to ensure the other is satisfied (like simultaneously pouring maple syrup over a boy while drowning him because he slut shamed your friend). It’s even more of a credible relationship when accounting for Veronica’s past of bullying and comparing it to her current relationship with Betty, wherein V would buy flowers and fly cupcakes in from another state if Betty was mad at her. Overall, it portrays a selfless and caring friendship between two girls to young women who are so accustomed to having this ideology of ‘fake friends’ and ungenuine friendships shoved in their face by multiple teenage dramas, so it’s refreshing for them to have a positive friendship to look up to for once.

In Conclusion, Veronica is one of (if not the) most important role model for women of colour on TV today and she will only continue to tackle those taboo topics and to care and protect her friends endlessly in this murder stricken town of Riverdale. So she’s not the “women of colour version” of Blair Waldorf. She’s Veronica Lodge, and she is the new “it girl” of teenage television.

(Also Camila Mendes if you’re reading this, I appreciate you and this character. Thanks for doing an amazing job bringing Veronica to life.)